|
Fly-ish is a popular term used by several of hip-hop’s most influential recording artists, yet it still lies dormant within the subconscious of pop culture. Within society, youth often use terms, adopt styles, and follow trends without understanding their origins. In 2009, the founders of Fly-ish®, began to question their understanding of urban trends prevalent during the mid-80s and 90′s. They set out to find the true definition of being “fly” — relative to lifestyle, fashion, social status, and a general state-of-mind. Fly-ish® is the result of their efforts to answer this question. The Fly-ish® brand was founded on the un-superficial and timeless ideals of life, liberty, and truth. We believe these three elements are the pulse everything defined as “fly”. Our mission is to advance the standards of urban style and culture through our clothing line, talk show, and blog with these ideals in mind. Life Liberty Truth |
